Blu Inc Media Launches New Branch in Chengdu
Blu Inc Media announces the opening of its fourth branch office in Mainland China
20 October 2014, Shanghai – Blu Inc Media, the leading luxury consultancy and lifestyle publication group in Asia, announced today the opening of its branch office in Chengdu to enhance its presence in Western China.
Chengdu, being the economic and financial hub in Western China, is the fourth most populous city in the country. The city is also home to over 20,000 HNWIs with a growing demand for premium lifestyle products and activities.
Managing Director of Blu Inc Media China, Mr. Alexandre Heng, says, “Being dedicated to spreading the ultimate lifestyle and culture to HNWIs across China, it is a strategic move to expand our footprint and operations to the provincial capital of Sichuan Province. Chengdu is home to 80 per cent of international luxury brands and ranked third behind only Beijing and Shanghai in luxury sales. Blu Inc Media will continue to spearhead the development and promotion of the yachting, business aviation and international luxury property markets in China’s Western region, where the population of affluent and sophisticated consumers is clearly on the rise.”