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Action Asia Magazine launches refreshed website

 

As part of Action Asia Magazine’s 25th anniversary, the website www.actionasia.com has been given a fresh new look, making it easier to access content, regardless of whether you are surfing on a smartphone, tablet or larger screen.

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“One of the main aims was to make better use of the epic photography that is a commonly admired feature of the magazine,” said Editor-in-chief, Steve White. “Today’s screens can display this to great effect so this was a simple way to deliver an improved experience for the user.”

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Another focus was to use a mobile-first strategy, in line with today’s media-browsing habits. Using a build that is responsive to the screen in use means the site looks just as clean viewed on a smartphone, with unobtrusive menus and bars bringing all the functionality without crowding the content.

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The refresh comes as the magazine marks its 25th year. Launched in 1992 as Asia’s premier adventure travel resource, it remains a respected voice in a field that has grown considerably in that time.

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Action Asia is published by Blu Inc Media (HK) Ltd, a subsidiary of SPH Magazines Pte Ltd.

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For more information, please contact:

Wincy Lee
Assistant Marketing Manager
DID: +852 2165 2813
FAX: +852 2868 1799
Email: wincyl@bluincmedia.com

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About Action Asia
The region’s leading outdoors magazine since 1992, Action Asia is aimed at adventure-lovers looking to get more out of their precious time off. Read accounts of expeditions into remote corners of the continent, get advice on more accessible adventures, stay informed on environmental issues, keep track of the latest gear, catch up on the latest races and events, and much more. www.actionasia.com

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About Blu Inc Media (HK) Ltd
BLU INC MEDIA is a subsidiary of SPH Magazines Pte Ltd, which is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited. Blu Inc’s philosophy is to publish market-leading magazines that connect with Asia’s wealthy, brand-conscious individuals through their chosen lifestyle activities. www.bluincmedia.com